OUR ETHOS IS a statement of intent
THE FOUNDATIONS OF THE MINDSET WE FORGE
THE CODE WE LIVE BY.
WE DO NOT PRESERVE THE ASHES OF TRADITION,
WE ARE THE KEEPERS OF THE FLAME.
BALANCE \\ JAFNVÆGI
BLENDING WILDERNESS AND CONCRETE, FORESTS AND STEEL. THE WILD AND THE URBAN, FORESTS, CONCRETE, ADVENTURE AND ROUTINE
“Don’t just think. Don’t just talk. Don’t just dream. None of that matters. The only thing that matters is that you actually do. So: DO.”
– Jocko Willink
ETHICAL \\ JORÐ
STRIVING FOR A POSITIVE IMPACT, THROUGH INTEGRITY AND SUSTAINABILITY.
“In times of deceit, telling the truth is a revolutionary act.”
– George Orwell
UNDAUNTED \\ ÓHRÆDDR
NOT LACKING FEAR, BUT REMAINING UNDAUNTED IN FACING IT.
“The bravest are surely those who have the clearest vision of what is before them, glory and danger alike, and yet notwithstanding go out to meet it.”
– Thucydides
RELENTLESS \\ ÓEÐLILEGT
UNYIELDING IN PURSUIT, A CONSISTENT AND UNBREAKABLE FORCE.
“we will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”
– Vince Lombardi
GRIT \\ ÁRÆÐI
AN UNBREAKABLE RESOLVE, THROUGH RAW ENDURANCE AND SWEAT.
“The future bears down upon each one of us with all the hazards of the unknown. The only way out is through.”
― Plutarch
TIMELESS \\ EILÍFUR
OLD AND NEW INTERTWINED; SOMETHING THAT IS, AND ALWAYS HAS BEEN.
“If one understands eternity as timelessness, and not as an unending timespan, then whoever lives in the present lives for all time.”
– Ludwig Wittgenstein
UNITY \\ EININGU
STRENGTH FOUND THROUGH SOLIDARITY, A FOCUS ON MORE THAN THE SELF.
“For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.”
– Rudyard Kipling
VALOUR \\ HREYSTI
STRENGTH OF CHARACTER, COURAGE IN FACING LIFE’S BATTLES.
“Valor is strength, not of legs and arms, but of heart and soul.”
– Michel De Montaigne
BALANCE \\ JAFNVÆGI
BLENDING WILDERNESS AND CONCRETE, FORESTS AND STEEL. THE WILD AND THE URBAN, FORESTS, CONCRETE, ADVENTURE AND ROUTINE
“Don’t just think. Don’t just talk. Don’t just dream. None of that matters. The only thing that matters is that you actually do. So: DO.”
– Jocko Willink
ETHICAL \\ JORÐ
STRIVING FOR A POSITIVE IMPACT, THROUGH INTEGRITY AND SUSTAINABILITY.
“In times of deceit, telling the truth is a revolutionary act.”
– George Orwell
UNDAUNTED \\ ÓHRÆDDR
NOT LACKING FEAR, BUT REMAINING UNDAUNTED IN FACING IT.
“The bravest are surely those who have the clearest vision of what is before them, glory and danger alike, and yet notwithstanding go out to meet it.”
– Thucydides
RELENTLESS \\ ÓEÐLILEGT
UNYIELDING IN PURSUIT, A CONSISTENT AND UNBREAKABLE FORCE.
“We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”
– Vince Lombardi
GRIT \\ ÁRÆÐI
AN UNBREAKABLE RESOLVE, THROUGH RAW ENDURANCE AND SWEAT.
“The future bears down upon each one of us with all the hazards of the unknown. The only way out is through.”
― Plutarch
TIMELESS \\ EILÍFUR
OLD AND NEW INTERTWINED; SOMETHING THAT IS, AND ALWAYS HAS BEEN.
“If one understands eternity as timelessness, and not as an unending timespan, then whoever lives in the present lives for all time.”
– Ludwig Wittgenstein
UNITY \\ EININGU
STRENGTH FOUND THROUGH SOLIDARITY, A FOCUS ON MORE THAN THE SELF.
“For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.”
– Rudyard Kipling
VALOUR \\ HREYSTI
STRENGTH OF CHARACTER, COURAGE IN FACING LIFE’S BATTLES.
“Valor is strength, not of legs and arms, but of heart and soul.”
– Michel De Montaigne
NORSE.PACT
THE BATTLE CRY OF THE WOLVES
FUEL
HUNT ADVERSITY. KILL WEAKNESS
We do not seek the comfortable road. We do not shy away from the challenge. Triumph in the face of adversity defines victory. Our saga is what will define our Sigr. Through struggle we discover who we really are, what we are truly capable of. In adversity, there is strength. Through adversity, there is no weakness. We go to war – and we earn our peace.
EMBRACE YOUR DARK.
The state of motivation is forever fleeting; a variable. Sigr comes with constant work; a perpetual state of wanting to improve. That relentless state of attack requires one simple thing; fuel. Fuel is all around you, it just has to be found. Harness your demons. Take all the rage, fear and confusion and put it to work. Control the chaos; Embrace your Dark.
PACK
PACK.PROTOCOL
The Pack.Protocol defines our approach to shared adversity and work. All workouts carrying this protocol are tackled by a unit working as one. All goals are shared, all adversity is attacked as a pack. No fight is fought alone, we are all carried; and we all fight.
PACK MENTALITY
Forge a community to help guide those who walk in the dark, but also share moments of victory. The moment the wolf can walk alone, is the moment the wolf should stand for more than just itself. True greatness lies in what we do for those around us. In what we do for our pack.
SHIELD WALL
STAND WITH US.
Stand for something. An approach to fitness and life driven by unity, resilience, stoicism; a strength born through mental and physical prowess. Stand with us and be a light in the darkness. Be a Wolf of Norse.
NO ONE FIGHTS ALONE.
Reforge a community driven to illuminate the darkness. Fight side by side with, and for those around you. With your pack; the storms will appear less severe, the mountains less steep; the route to victory in all battles made clearer than an otherwise clouded view of uncertainty and solitude.
MYTHOLOGY
A NEW AGE OF MYTHS AND LEGENDS.
Myths can tell tales of heroes and legends; icons that embody everything one should aspire to be. We look to them to find sacred truths; the fundamental sources of being, power and truth – the essence of our worth and true purpose. In a world of false prophets and deities – we look to reinstate true myths and legends.
RETHINK YOUR ICONS.
We find ourselves so concerned with current trends and the constant search for the next big thing, sometimes the foundations can be lost. You must be the change you wish to see in the world. We, as a people elect our icons. If they do not embody all that we hope for, we have simply failed. Rethink. Re-calibrate. Re-invigorate.
STAND WITH US
We appreciate all forms of support. The best way to pledge allegiance to the NORSE Life project is to consider taking a membership with us.
Inner Sanctum Members benefit from a wider range of workouts, mythic challenges, badges of honour for your profiles along with the chance to have your say on upcoming content. Lastly – Inner Sanctum members have the ability to form Raiding Packs to take on the greatest adversity NORSE Life offers: Raids.
For those Undaunted By Darkness
Will Emanate the Purest Guiding Light