In an industry heavily influenced by a quick-fix culture and staged social media, but also a society constructed on self-centred measures of success, our goals will always be centred around people. Through our approach to fitness, lifestyle and the mind, we hope our work will resonate with you, and you’ll choose to become part of our story.
We chase ideals of socially accepted perfection, often frozen by self-doubt. We live predetermined routines, using others as a measuring stick to gauge our place. We chase an individual concept of greatness without questioning what it means to be great. NORSE stands to challenge both the concept of perfection and the veiled omission of the struggles that accompany any achievement – the struggles that prove defining in who we are.
NORSE takes its inspiration from the code of honour and lifestyle of the Vikings, to craft an innovative, community-fueled fitness culture focused on group exercise, camaraderie, and training the mind and character. We promote fitness that is integrated into a broader healthy lifestyle and made accessible to everyone. Our fuel is our people, and people are our priority. Let us take you from your comfort zone and push you to discover what fuels you. If you are strong, use your strength to pull up others.