WHO WE ARE
NORSE LIFE WILL ALWAYS BE ABOUT COMMUNITY FIRST.
In an industry heavily influenced by a quick-fix culture and staged social media, but also a society constructed on self-centred measures of success, our goals will always be centred around people. Through our approach to fitness, lifestyle and the mind, we hope our work will resonate with you, and you’ll choose to become part of our story.
NORSE CONFRONTS THE CURRENT NORMS OF LIFE AND FITNESS.
We chase ideals of socially accepted perfection, often frozen by self-doubt. We live predetermined routines, using others as a measuring stick to gauge our place. We chase an individual concept of greatness without questioning what it means to be great. NORSE stands to challenge both the concept of perfection and the veiled omission of the struggles that accompany any achievement – the struggles that prove defining in who we are.
WE ARE NOT THE END PRODUCT, WE ARE THE JOURNEY.
NORSE takes its inspiration from the code of honour and lifestyle of the Vikings, to craft an innovative, community-fueled fitness culture focused on group exercise, camaraderie, and training the mind and character. We promote fitness that is integrated into a broader healthy lifestyle and made accessible to everyone. Our fuel is our people, and people are our priority. Let us take you from your comfort zone and push you to discover what fuels you. If you are strong, use your strength to pull up others.
TO BE WILD IS TO RESPECT THE WILD.
ALEXANDER ‘AX’ BROOKS
Alex, your true best friend. He will be the guy you hate when you need it, he will tell you what you need to hear and not what you want to. Alex has been to the dark side, both mentally and physically, and he fought his way out of it. And even if he sometimes glances back, it’s only to make sure there’s no one there without help.
DANIEL ‘FROSTBLOOD’ HJORTH
Daniel is our wild soul, our voice of tradition. Having a vast knowledge on near anything and everything, Daniel has travelled the world, served with the Swedish Armed Forces and made a home in the forests of Northern Sweden. More importantly, he’s a great friend to everyone he meets.
The dispensers of fate. Our Einherjar are warriors of exceptional skill whose minds act as the mental forge where our workouts are created.
Our poets and storytellers. Those who put into words and colour the rough realities of life, illustrating the strength to be found in both the light and the darkness.
BELLA LITINETSKI GRUNBERG
Those who helped build the foundations of everything that is NORSE and have since moved on to follow their own adventures. We stand with you.
The voices and wolves we will be forever grateful to for the inspiration and support they have given along our journey. Those who stand with us.
Our lifestyle and products are rooted deeply in nature and the wilderness. Our items are eco-conscious and hand crafted. The NORSE ethos is built upon rediscovering lost skills and spending time in nature, finding balance with modern urban life.
Unleash your inner Viking.
STAND WITH US
We appreciate all forms of support. The best way to pledge allegiance to the NORSE Life project is to consider taking a membership with us.
Inner Sanctum Members benefit from a wider range of workouts, mythic challenges, badges of honour for your profiles along with the chance to have your say on upcoming content. Lastly – Inner Sanctum members have the ability to form Raiding Packs to take on the greatest adversity NORSE Life offers: Raids.
For those Undaunted By Darkness
Will Emanate the Purest Guiding Light